Ten Tips to Reach at the Top Page of Google
Raghav
October 17, 2013
Ten Years ago it was not much difficult to get found your website
in Google. On that time people registered their domain, hosted, designed and
did some keyword research. On that time with the help of Meta Titles and
Descriptions and duplicate content, website did rank on top of Google.
But at this time all
scenarios are changed and now website is going to penalized by Google with a
single technical mistake. Day by day Google is improving its services and warns
website owners to improve their website too. A more search engine friendly as
well as user friendly website will get rank, others will be discarded.
Here are top 10 tips on
how to optimize your website for Google's algorithm today and beyond.
1. Update Yourself and
implement current marketing strategies: Before going for website SEO, plan a market strategy for this. For this
you have to research lot. You will have to learn on web, you will have to see
others marketing strategy and techniques. After mix up all strategies you will
have to prepare the best marketing strategy for implementation. Set realistic
goals for your SEO efforts, and then track your efforts with your desired
results. Sometimes we are doing effort but can’t achieve the desired goal. So,
always plan for the best strategy and guidelines which everyone will follow and
after a fixed time the desired output did show your efforts.
2. Structure of
Website: After completion of
first tip, you will have to plan for a well-structured website. A well-structured
website will help in rising in search engine rankings and business too. Check
your website’s pages, contents, navigation and all internal structures of the
website. Take help of others website that how top website owners structured
their website and build a great structure of website.
3. Build a Digital
Footprint: It's not just
about search engines. Squeeze traditional marketing, outreach, partnerships,
social, guest blogging, inspired mentions, and good old-fashioned
relationships. Always prepare a good digital footprint to optimize your efforts
and success.
4. Design for Multiple
Screens: Always try to create
those types of websites which works faster, smarter and well on every types of
devices like mobile, smart phones, tablets, laptops and computers. At this time
Google warns all website owners that if website has no mobile, tablets
usability then there is no any chance to get rank to that website. So, track
your website that it is reliable for all machines or not.
5. Conduct Keyword
Query Research: Always try to
prefer low competition with high searches keywords. Try to use long tail
keywords. Long Tail Keywords are good for SEO. Not only hyperlink your original
keywords in list but try to use some similar keywords which are not in your
list and your competitors are using those keywords. So, it is a big task to
research your keywords. Take help of competitors’ keywords and Google trends
for choosing keywords. After all analyze all keywords with Monthly Searches,
Competition in Google Keywords Planner (Replaced Adwords Tool).
6. Write Always Fresh
and Informative Content: There
are no any fixed lengths of any content. Write your content till it will not
satisfy your ideas and users. Always try to write just enough not too much.
Sometimes a single word describes a whole sentence. So, always try to use user
friendly words which give an informational meaning.
7. Tag Your Content
(Standard, Social and Schema): Tagging
your content is very necessary because with the help of tags your content will
be optimized and reaches door to door. You can get a good traffic on your
content by tagging your content.
8. Don't Over-Optimize: Too much in anything is bad. “Access
of everything is bad”. Overdoing internal anchor text, linking and excessive
footer links is not good for website and search engine then penalize your whole
website and then you will not ever come at top.
9. Optimize the User
Experience: User always look
for an informative post. Try to write your content on those topics which are
more searchable. When your content will come in search then user will read your
content. If your content will be informative then user automatically likes,
comments and re-shares on web. After sometime your content will be speeded on
web and door to door users will read your content.
10. Keep Link Building
Practices Natural: You have
read this proverb in early days of your life that “Slow and steady always wins the
race”. So, never try to break the rules and techniques of SEO (white hat
SEO). Try to build always a natural back links to your website. Don’t ever try
to do black hat SEO for website. Create back links by using positive
techniques.
Bonus Tips
• Build a Brand
• Use Authorship to Build
Your Personal Brand (Authority)
• Be Social
If you will follow all
above guidelines, your website will must reach at top page and you will sure
good revenue from your website.
In my next article, I will
tell you some other informational facts. Keep watching my articles on web.
Arun Singh is the founder and CEO of ACSIUS Technologies Pvt. Ltd.,
a SEO Company India offering low cost SEO services to allow every business to
hire SEO experts. The SEO packages are
designed to get the most effective Internet marketing strategy. To know which
plan would be adapted to your website, ask a free SEO analysis today at info@acsius.com
