The Pros And Cons Of Outsourcing: Is SEO Outsourcing A Useful Idea?
Raghav
September 30, 2013
First things First! What
is it and after that has been discussed, why should one opt for it?
Although we may agree on
the fact that not all websites are looking for monetary gain, yet, the basic
goal is the same: getting more people to know about that particular website.
The more a site gets recognized at the web, more are the chances that the
number of traffic will increase. Without the right kind of SEO, this task is
almost impossible to achieve. If a particular website is not getting enough
traffic or if another website is ranked high on the web; in both the cases, SEO Outsourcing may help in pushing or keeping the websites on the top.
This is a practice adapted
by people and organizations to achieve similar results within a fitting in and
practical budget. There are thousands of SEO firms across the globe, ready to
help their clients in eating the pie! However, the fees they charge vary from
country to country. One point is to be noted here that, not all the companies
that charge higher are able to produce better results. Hence outsourcing to a
firm from a different country that charges less and provides a better standard
of work is appreciated by clients worldwide.
Outsourcing to a country
like India may result in two kinds of benefits:
a. Cost-effectiveness: This is the main reason why site-owners prefer to outsource. This not only helps in cutting costs in terms of fees, but also in the areas of recruitment, infrastructure, management, staff maintenance and much more that are needed to be taken care of in case of an in-house SEO Expert.
b. On time Delivery: An
outsourcing firm would understand the importance of maintaining the proper work
ethics and about delivering on time. They know the fact very well that once
delay has been done or results are faltered with, they may lose the client.
This is a big motivation for the firms to maintain high work standards.
It has been noticed that,
instead of hiring someone from a place like US if an Indian firm is hired,
there may be a saving of more than 50% of the total cost. Such outsourcing
helps in manifolds- starting from content development to keyword research, on-page and off-page SEO and refined strategically
modified methods. To sum it up, clients and corporate from around the world
have been enjoying the benefits of offshore
outsourcing. The question that remains is, are you ready to take advantage
of SEO Outsourcing yet?