When the goals of Search Engine Optimization and Search Engine Marketing are basically the same, i.e. to bring a particular website to the first page of a major search engine like Google; it is not advisable to ignore the possibilities of losing revenues by avoiding the SEM part. 90% of the internet users never bother to scroll to the second page of a search engine when they look for something. So, it is very important to put efforts, time and money to become able to come to the front page itself.
How SEM is different from SEO?
The Search Engines generally follow two methods to rank websites at SERPS [Search Engine Result Pages]. The SEM and SEO can bring significant positive changes into the way a Website has been ranked:
1. A good Search engine marketing Agency tries to place a particular website at a higher position in the paid SERP.
2. A good Search engine Optimization Agency aims at placing that website at a higher position in the organic SERP.
The SEM tactics yield immediate results but do not last long if constant efforts are not put later. The SEO techniques, on the other hand, yield gradual results that remain for a longer period of time.
You may wonder at this point, why should these two ideas be combined? The answer is simple- To generate more revenue with a significant increase in the traffic for both short and long period of time.
There are many different elements to a successful SEM Strategy- both on page and off page. Professional SEM firms would design a comprehensive and effective plan to suit the needs of the client. ACSIUS - Search Engine MarketingCompany is here to assist you in establishing and earning better revenues from your online business. As the online visibility and traffic driven by the search engines increase, both branding and conversion of visitors into customers become a natural process.
ACSIUS is a leading, time tested and motivated group of professionals who has first hand expertise in tackling Internet Marketing difficulties. It is a fantastic opportunity for small business owners with a limited budget.
Our efforts and focus comes from the fact that depending on the consumers’ behavior on the Internet, our techniques keep on improving rather than sticking to one particular method at one time. Years of experience and successful project handling makes us the rightmost organization who can handle your SEM successfully.
We are always there to help our clients improve their profitability on the Internet by creating, building, integrating and managing their online presence through various useful combinations of Search Engine Marketing solutions.