SEO OUTSOURCING Services: Is It A Good Idea?
Raghav
January 16, 2016
Search Engine Optimization is just one part of the broad array of services included in the
domain of digital marketing. In order to be able to maximize the impact of the
marketing campaign that you are undertaking. However, when it comes to search
engine optimization, the first doubt that bothers the mind is that whether the
services should be outsourced or should you invest money to hire an in-house
expert to do the job. Well, this dilemma has been bothering mankind since the
dawn of digital marketing.
Surprisingly, the solution to this complex problem is pretty simple.
Depending on the size of the company, you can actually take a call and that too
very easily. For instance, if you are working in a small size firm, the idea of
outsourcing may actually sound tempting. After all, a small size firm lacks the
space and the investment to take up an in-house expert.
On the contrary, if you are in a big firm, leaving the job to a third
party may not make much sense. First things first, a big firm has to invest
consistently in keeping in-house experts. Additionally, the regular influx of
work makes it feasible for them to hire an in-house expert.
However, when it comes to outsourcing the job, there are many things
that you need to keep in mind. For starters, the company that you are hiring
should be worth the effort being invested. Don’t outsource naive professionals
who are not well-versed with the technicalities of the job. Instead, even if
you have to spend a little extra focus on hiring people that actually make a
difference to your organization.
Also, while outsourcing SEO services, a good idea would be to clarify the deliverables at the time of
signing the contract itself. Don’t leave anything for later and avoid making
assumptions. Even if it takes a few extra meetings with your shortlisted
candidates, do so as it will help you understand the details of the contracts.
This contract is important as it decides the fate of your SEO campaign.
Negotiation is the key even when you are talking to SEO service providers. Bargaining for rates or inclusion of more services is never a bad
idea. However, our recommendation would be to keep your negotiation restricted
to a decent level so that both parties find it easy to work.
Experience is important. Depending on the category of services that you
are providing, we would recommend you to choose an SEO agency that
has either served on similar projects or has a positive word of reference among
your friends in the industry.
Lastly, remember that search engine optimization is an idea that works
only when it is supported with relevant strategies. For instance, if you are
talking about content, make sure that the information is regularly
refreshed.
