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Tuesday 2 June 2015

SEO or PPC - Which is Best for Your Business?

June 02, 2015
SEO VS PPC
There are a lot of options one can get to choose from, when it comes to the online marketing campaign. But, choosing the right method is quite essential to get the most promising results. So, you need to explore some essential information in this regard to get the idea of perfect and result-oriented way of boosting popularity of your brand.

Search Engine Optimization (SEO) or Pay Per Click (PPC),most of the people often face quite difficulty in deciding which one will be right option. This article is going to discuss the same thing and also lets you choose the most effective option quite conveniently. In reality, both methods are known for having same goal, which is improving ranking of any website in search engines and this helps increase traffic to the site.

Your choice of selecting the PPC or SEO actually depends on the nature and also the type of business you operate. Here, you will be able to take a look at certain advantages and disadvantages of such online marketing campaign, which will definitely help you in getting the relevant ideas of these methods in a better way.   

Search Engine Optimization

It goes without saying that SEO is quite affordable than PPC and also when SEO changes come into existence, your website remains ineffective for a long time period. More and more, organic search rankings are something that actually obtained with the help of internet marketing method has actually high credibility, as users are generally quite avid to click on many search outcomes. On the contrary, many people generally think that SEO is capable of offering a lot of advantages in terms of ranking of your website in all search engines rather than just in Google.

When it comes to disadvantage, the first one can be described in terms of long period in delivering results. Meanwhile, the results are still not guaranteed with the help of this method. Almost every search engine frequently updates their algorithms yearly so it is quite necessary to change your keywords quite often.

Pay Per Click

PPC, on the other hand, is said to be great method to implement compared to SEO method. You can in fact experience the desired results quickly. The fact can’t be denied that such method is capable of delivering guaranteed outcomes that will definitely overwhelm you. The said method is of course quite convenient and can certainly be perfect for all those who seek to have quick results of their online marketing campaign. However, this is an expensive method and you should have enough money to afford it. You need to spend money on daily basis.


So, those people who are completely OK with the long-term outcomes and also seeking to wait, they can definitely opt to this method. Apart from this, SEO is also known to be a sensible choice.
By at June 02, 2015 37 comments:
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Location: New Delhi, Delhi, India

Tuesday 17 June 2014

Be Ready For Mobile Search Engine Optimization In 2014 – Some Easy Steps

June 17, 2014


If you are familiar of mobile SEO then it is good thing and you can cope with the changing methods of its procedures. The year 2014 is expected to be the year of mobile SEO so you need to be fully prepared for it. With notable progresses in the usage of mobile and other handheld devices, SEO has taken some major twists. According to survey, approximately 65 percent of people own smartphones and they use it for net surfing and lots of other purposes.  

So, it is important to make your website mobile-friendly so that visitors can easily access this to gather relevant information. More and more, it is also helpful in improving ranking of your website. Here are several important steps that will definitely help you in performing the task of mobile SEO successfully.

Get a mobile-friendly website – Many websites seem to be not much responsive as they can’t easily fit to any screen size on that device that is being accessed. Most of the business owners widely accepted the idea of mobile-friendly SEO and they certainly invested in mobile designing website while others are in need of a mobile-friendly websites. 

Great user experience – Google Panda has clearly emphasized on wonderful quality user experience and also penalized those websites lacking of it. It is certainly a great idea to invest time and money on the user experience of your mobile website. Websites with a bad user experience is a big turn off and unlikely to be accessed again. Those websites that are able to offer a great user experience soon get a wonderful response from visitors.    

Good performance – The most important thing is that your website must be quickly uploaded without taking too much time. The sizes of image must be perfect and also idea for loading them faster. This certainly doesn’t necessitate that having pixels visible.  The page loading for your website must be good and quick responsive.   
  
Layout and design of your website – The task of designing should be performed keeping visibility in the mind. The layout must be capable of easily facilitating navigation and eye browsing, and also the link must be strategically placed to save visitor’s precious time and efforts. You need to be quite clear in terms of what you actually want to provide your visitors while designing your website.  


Make your full focus on intent – The introduction of Hummingbird algorithm emphasized on changing online search trends. The searches from now will be as direct conversation between users and Google. So, you are suggested to focus on the intent rather than targeting keywords and also several locations. Apart from that, you also need to find out what actually users search for and provide them with just that.    

      
By at June 17, 2014 79 comments:
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Saturday 29 March 2014

Important Things to Consider While Developing SEO-Friendly Website Design

March 29, 2014
Search engine optimization and website designing services are inherently related with each other and having a great relevance in today’s world. When it comes to the development process, it is entirely in both cases. But, it is certainly quite important that both services contributed a lot in enhancing visibility of your website.

We actually make a website with an aim to promote our business in an effective manner and also make our reach wide. So, it is certainly quite important that your website needs to be attractive to seek attention of a large number of visitors to fulfill your ultimate goal. In addition, you also need to ensure that your website is fully optimized with the search engine since a truly optimized site tends to be easily noticed by the visitors. 

Moreover, you can also improve ranking of your website by doing best optimization practices, which will definitely help you catch attention of your potential customers to your website. It is also advisable to make your website search-friendly by keeping in mind the following important points.    


Don’t use flash – In order to make your website completely SEO-friendly, you are advised to never use flash designs. Flash can undeniably enhance the beauty of your website, but it is certainly difficult for spiders to crawl through the flash design. Those sites containing flash design have certainly little to offer as textual manner. If you are bond to put flash on your website, you can then include an alternative textual description for your flash file. 

Don’t use frame – Web spiders will certainly find a huge difficulty to crawl through frames. The content inside the frame are certainly not indexed in a proper way. If it is necessary to see the frames, you can use a NOFRAME tag, which allow some of your content to be indexed in a proper way. 

Never use spammy hidden text – Hidden texts are said to be spam that mislead search engines. Using hidden text could really penalize your website with poor ranking and sometimes even ban it from search engine results. Besides, you must also ensure that font color is not as similar as the background color.         

CSS navigation – Using CSS drop-down will certainly be a great idea as it helps you make the text craw able and index able. It also helps search engine spider to explore relevant information in a proper way in the navigation menu and also offers better assistances, in order to follow hyperlinks used in the web pages.


Using ALT tags is an appropriate choice – You can use ALT tags for images to tell search engine spiders about various important things about the images. Moreover, search engine uses ALT tags not only to recognize the images but also for keyword density purposes.  

HTML heading level tags – To get the best SEO results you can also use HTML heading level. You need to place vital keywords in the heading tags as it includes clues to the site’s main tags.   


Make proper use of keywords – You need to have a proper idea to use keywords. You will only be able to get the desired results if you are able to place your keywords in the right places. Apart from that, SEO-friendly website design services ensure that keywords are included in the page title, URL, meta tags and heading tags.
By at March 29, 2014 79 comments:
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Thursday 27 February 2014

Hire Value Added Services For Your Online Business

February 27, 2014


Imagine someone taking care of every online aspects of your business. Imagine some able Internet Marketing Services Company taking all responsibilities on its shoulders. Seems like a fairy tale wish, but ACSIUS Technologies from New Delhi weaves wonders just as it promises to. It is equipped to take care of any kind of online website right from its birth to leading it to a desirable position while making sure that all required practices are performed to make it more popular and more search worthy.

Your website is just the mirror image of your company, the products you deal in or the services you provide. Therefore, it has to be built and developed in a manner so that people who are looking for something, finds worthy information in your website. But that is only one step of the game. Even interesting content wouldn’t necessarily make it popular. It has to be pushed and elevated to reach more public. This can be done only with the help of proper and contemporary Search Engine Marketing techniques. At ACSIUS, experts are always willing to help you make your website a lot bigger, better and popular. With years of experience in serving so many clients, ACSIUS is always ready to make you win!

Contact:
ACSIUS Technologies Pvt. Ltd.
52-A, 301-3rd Floor, Krishna Complex, Hasanpur, New Delhi-110092, India
info@acsius.com

www.acsius.com
By at February 27, 2014 28 comments:
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Tuesday 18 February 2014

Hiring Internet Marketing Company – Consider Several Important Points

February 18, 2014
Choosing an internet marketing company is certainly a great decision to improve your business and also to promote your brand in the most effective manner. Internet is known to be the most powerful and affordable medium for brand promotion and lets you find a large number of customers for your products and services. The procedure of online advertisement is quite simple. But, if you are not able to do it by yourself, then you can find many service providers who offer internet marketing solutions and serve clients worldwide.


Online is a great medium that lets you explore plenty of options within a minute while searching these service providers who often claim for having a great specialization in this area and offer the best results. Many of these service providers also claim for providing tremendous results within 5 to 10 days at cheap prices. They have only one aim to trap more customers and generate a hefty revenue. These service providers have nothing do with customer satisfaction as they only concentrate on earning money. So, you are advised to stay away from them and find a reputed and reliable company.
People often face a huge difficulty in finding the right internet marketing service provider in absence of proper information and they hire fake company, and end up with lots of frustration. If you are quite anxious to hire the most trusted company that can promise to offer positive results to make your business prosper and fast progressive, then you have to consider the following most important points.  

Licensed company - this is the first thing that should be taken into account while finalizing any company to get their service. Always keep in mind, an authorized company serves clients in accordance with standard rules and regulations, and also liable to offer them ultimate service with great satisfaction. They are fully concerned about making their service charges cheap and justifiable.

Total experience – you are not supposed to compromise with your business and its reputation. You need to select a highly experienced service provider to make your effort fruitful. They will not only serve their primary task of promoting your products and services, but they also help you in making a strong relationship with your clients. Being an experienced service provider, they are quite aware of various needs of clients and serve them accordingly.

Service Record – Once you have gone through the above points, then your next job is to take a look at their overall service records. If you find they have a quite impressive record, then you can make your step ahead to hire them.         

Cost – It is another most important factor that needs to be emphasized while selecting the best company. Your service provider must be able to offer reasonable service without compromising quality. Moreover, if they have any additional charges, then they must be fully able to justify such costs to the clients.

Client Testimonials – going through the client testimonials is a wise decision if you want to get more details about your service providers. In this section, clients express their own reactions about quality of service.    
By at February 18, 2014 48 comments:
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