Search engine optimization and website designing services are inherently related with each other and having a great relevance in today’s world. When it comes to the development process, it is entirely in both cases. But, it is certainly quite important that both services contributed a lot in enhancing visibility of your website.
We actually make a website with an aim to promote our business in an effective manner and also make our reach wide. So, it is certainly quite important that your website needs to be attractive to seek attention of a large number of visitors to fulfill your ultimate goal. In addition, you also need to ensure that your website is fully optimized with the search engine since a truly optimized site tends to be easily noticed by the visitors.
Moreover, you can also improve ranking of your website by doing best optimization practices, which will definitely help you catch attention of your potential customers to your website. It is also advisable to make your website search-friendly by keeping in mind the following important points.
Don’t use flash – In order to make your website completely SEO-friendly, you are advised to never use flash designs. Flash can undeniably enhance the beauty of your website, but it is certainly difficult for spiders to crawl through the flash design. Those sites containing flash design have certainly little to offer as textual manner. If you are bond to put flash on your website, you can then include an alternative textual description for your flash file.
Don’t use frame – Web spiders will certainly find a huge difficulty to crawl through frames. The content inside the frame are certainly not indexed in a proper way. If it is necessary to see the frames, you can use a NOFRAME tag, which allow some of your content to be indexed in a proper way.
Never use spammy hidden text – Hidden texts are said to be spam that mislead search engines. Using hidden text could really penalize your website with poor ranking and sometimes even ban it from search engine results. Besides, you must also ensure that font color is not as similar as the background color.
CSS navigation – Using CSS drop-down will certainly be a great idea as it helps you make the text crawble and index able. It also helps search engine spider to explore relevant information in a proper way in the navigation menu and also offers better assistances, in order to follow hyperlinks used in the web pages.
Using ALT tags is an appropriate choice – You can use ALT tags for images to tell search engine spiders about various important things about the images. Moreover, search engine uses ALT tags not only to recognize the images but also for keyword density purposes.
HTML heading level tags – To get the best SEO results you can also use HTML heading level. You need to place vital keywords in the heading tags as it includes clues to the site’s main tags.
Make proper use of keywords – You need to have a proper idea to use keywords. You will only be able to get the desired results if you are able to place your keywords in the right places. Apart from that, SEO-friendly website design services ensure that keywords are included in the page title, URL, meta tags and heading tags.